Process Visual Essay
Textile industry
Rhana Plaza
Demolishing Buildings
Film
Putting shots of runways next to the demolishing buildings to create a perspective on the downside of the elegant, glamorous runways.
Chanel runway rooftop
The rooftops give contrast with the image of Rhana Plaza/demolishing buildingst
Gucci fashion show with sliding runway.
Gives contrast with the image of someone sliding down from a large piece of fabric. (above)
A still out of Rhana Plaza footage
White washing;
The attempt to stop people from finding out the true facts about a situation, for example brands which do not take responsibility when tragedies like Rana Plaza happen, yet are at the core of the system.
Color washing
Green washing
Greenwashing is when misleading claims are made on ones own sustainability standards. This is characterized by brands presenting themselves as more environmental friendly than implementing the equivalent amount of sustainable practices internally.
Pink washing
The promotion of the female empowerment through advertisements, product messaging or further brand communication while hiding ones own exploitative and/or unequal practices towards women.
Brown washing
Trying to appear as being supportive of Black, Brown, Indigenous and People of Color while not implementing anti-racist and/or BIPoC empowering circumstances into the own business.
Rainbow washing
Trying to appear as being supportive of LGTBQIA+ movement while not empowering LGTBQIA+ individuals inside of your own business.
Consumer behavior
How can brands and designers play a role in this for a positive impact?
Build local capacity
Measure work environment performance.
Go to the factories yourself (as a designer or brand) or let someone do this, to check if they meet the standards.
Indicators are needed to measure performance, identify problems, and eliminate root causes.
Explore new forms of supplier auditing.
For example, more attention could be paid to ongoing, direct feedback from employees
Increase supply chain transparency.
developing online maps of the supply chain improves traceability of products.
Investing in press freedom
Sources
Color Washing, sustainable fashion matters, https://www.sustainablefashionmatterz.com/what-is-colorwashing
Vijf jaar na de Rhana Plaza ramp, One world, Amy Demkes, 23-04-2018 https://www.oneworld.nl/lezen/lifestyle/fair-fashion/was-rana-plaza-echt-een-kantelpunt/
5 Steps to Building Better Working Conditions in Global Supply Chains, Cory Searcy, 2016-12-12
https://sustainablebrands.com/read/supply-chain/5-steps-to-building-better-working-conditions-in-global-supply-chains
Stella McCartney Winter 2019 Campaign
https://www.youtube.com/watch?v=zbJD51k_-Ac
Time-lapse Of People Walking At A Mall
https://www.vecteezy.com/video/1624287-time-lapse-of-people-walking-at-a-mall
Modern day slavery for clothing in the Western World - The story behind the hanger - Truthloader,
30 jun. 2014, https://www.youtube.com/watch?v=HV-59-tfp5s&t=193s
Gucci Spring Summer 2020 Fashion Show, 22-09-2019
https://www.youtube.com/watch?v=AXOfw9x-hVw
Spring-Summer 2020 Ready-to-Wear Show – CHANEL Shows, 1-09-2019, https://www.youtube.com/watch?v=BGrY85i-skk&t=124s